Understanding Your Monthly Marketing Package
How DDS Web Solutions manages, measures, and customizes your digital marketing services
Overview
Your DDS Web Solutions marketing package is tailored to the goals and growth stage of your practice. Each plan combines foundational services with optional enhancements to ensure consistent visibility, performance, and patient engagement.
Every client’s plan is unique, but all receive transparent monthly tracking through SmileTrak℠—our analytics platform that consolidates your website, SEO, and advertising data in one place.
Core Services Included in Every Plan
1. Website Management
We maintain your website to ensure it remains fast, secure, and professional. This includes content updates, plugin maintenance, backups, and optimization for both desktop and mobile users.
2. Hosting & Security
Your website is hosted on high-performance servers with 24/7 uptime monitoring, SSL encryption, and daily backups. We also manage domain DNS and Cloudflare integration for enhanced reliability and speed.
3. SEO Optimization
Our SEO team continually improves your site’s visibility through technical updates, on-page optimization, keyword targeting, and local search strategy—helping patients find your practice easily online.
4. Performance Reporting via SmileTrak℠
Each month, your SmileTrak℠ dashboard updates automatically with new data from Google Analytics, Ads, SEO, and social campaigns. You can log in anytime to view progress and insights across all active services.
Optional Add-On Services
Depending on your goals, your plan may include one or more optional services:
- Social Media Management: Consistent posting, design, and audience engagement.
- Online Advertising: Google Ads and Yelp Ads setup, optimization, and conversion tracking.
- Content Marketing: Blog creation, educational articles, and landing page development.
- Brand Strategy & Design: Logo, color palette, and visual identity enhancements.
- Reputation Management: Monitoring and improving online reviews.
- Photography & Videography: On-site photo or video production for your website and campaigns.
- Print & Collateral: Business cards, signage, and brochures through our Print Shop.
- AI & Automation Tools: Chatbots, patient engagement automations, and data intelligence integrations.
Tracking Progress Each Month
You’ll receive monthly summaries highlighting performance metrics, key wins, and new opportunities. To view detailed data anytime, log into your personalized SmileTrak℠ dashboard. For questions about your plan or available add-ons, contact our team through the Support Portal or call (415) 800-1127.